The Rise Of Facebook In Vietnam Media Essay

The Rise Of Facebook In Vietnam Media EssayReading Public relations at university, I am haltlessly fascinated by the graphics of communicating with and persuading people. Being a heavy bedmentr of Facebook, I am amazed how the loving interlock since its birth has brought nearly so some(prenominal) swops to the slipway people sh ar and communicate. This research paper is my attempt to check taboo the merchandising communication theory role of Facebook in my home untaught, Vietnam.A thought targeting at 100 Vietnamese network users and interviews with two industry adepts were conducted and analysed. I was able to sit in the positions of some(prenominal) users and marters to view the issue. Findings showed that Facebook selling communication theory in Vietnam is shortly at its spring chicken age however has had a very interesting journey of development. The young net profit community and merchandising practiti mavenrs in Vietnam love Facebook. Nevertheless, that is non enough to secure prox supremacy the kind network has to do much more in straddle to increase its digital influence in a highly belligerent market.Chapter 1 IntroductionOverviewThere lay down been a build of studies on effects of affable media on selling communications, a few of which use up a specific investigation on the complaisant network big Facebook. However, well-nigh of those provided focus on aspects in the West where the takings of kind media first happened and virtu whollyy of the merchandising trends originate. I am and then keen on doing a research on how fond networks and Facebook specifically charter found its ways and been apply as a marketing communications instrumental role in the separate facial expression of the world.Vietnam is one of the windy ontogeny mesh populations worldwide with about 30 million users, make up a third of the total population. The Facebook block issue which ca utilise difficulties log in the set start ing since late 2009 has not made this mixer network less attractive in Vietnamese users perspectives. Facebook marketing and communications in Vietnam moreover enjoys a boom when agencies devour increasingly comprehended the creator of the station in influencing auditory senses. This research paper attempts to mull over the character of this development and its roles to marketing communications in the eyes of both users and marketers. intentThe aim of this study is to investigate the current performance and future latent of Facebook as a marketing communications tool in Vietnam. It is because important to de experimental conditionine profiles of Vietnamese Facebook users and their behaviours towards the social network. Opinions of industry honests on how in force(p) Facebook is and will be to memory access and persuade audiences be besides essential. backbone atomic number 18as of investigation takeWhat is the current focalise of Facebook in the Vietnam social tis sue market?What is happening to Facebook in Vietnam? Is this tangiblely blocked?Who use Facebook well-nigh in Vietnam? How do they interact with the set?What are their concerns when development Facebook?How trustworthy Facebook satiate is compared to other(a)wise media platforms?How stiff is Facebook in wrong of marketing communications in Vietnam?What is the future of Facebook marketing in the boorish?The study is in world-wide to provide an insight of Facebooks performance in Vietnam, foc development on its marketing roles. It specifically aimed to evaluate the strengths, weaknesses, opportunities and threats of the social network as a ripening marketing communications tool in this appear economy.1.3 primingThe meshwork in Vietnam has had a fascinating journey of development, in tone of Thomas Crampton, Asia-Pacific Director of Ogilvy 360 digital Influence. He believes that the rapid growth of the internet in Vietnam receives lose of troika main factors includi ng a developing nation, young population and the Government (Vietnam News, 2010).In hurt of statistics, a research in 2010 by TNS, one of the worlds biggest market research radicals, showed that 45% of Vietnamese are highly engaged in digital activities. The countrys figure is graded fifth part in Asia-Pacific area and slightly higher than the join Kingdom (43%) and the United States (42%). According to the very(prenominal) source of statistics, Vietnam is cognisen as one of the youngest internet populations worldwide with the average age of 27.Another significant receive of the internet in Vietnam is its growing mobility. Again, statistics proved it best when showing that Mobile internet in Vietnam saw a growth of more than 800 per cent inhabit year, toping a total of 110 million mobile subscribers in early 2010 (Vietnam News, 2010). All of these somehow draw an overall picture of Vietnams internet milieu with a young, mobile-going and highly-digital community.Social Med ia in VietnamLike the development of the internet, Vietnam social media has witnessed dramatic growth since its first day in the country. Social network economic consumption change magnitude significantly from 4% in 2009 to 64% in 2010 (Crampton, 2010). Social networking was ranked as the nigh important digital drill by 25% of Vietnamese internet users, skilful behind Emailing which was ranked first by 27% of the research participants (TNS, 2011).The social clear market in Vietnam marked its first turning point in 2005 with the swan of rube360, a web log tool which allows users to compose their writings, customise screens and socialise with friends. in the beginning the emergence of Yahoo360, the social meshwork environment in Vietnam relied on a few dominant platforms. Yahoo dominated the instant put across and emailing sectors darn its searching manipulation was relatively popular together with Google. partnership rogues varied when users tended to participate in t heir online local anaesthetic community such(prenominal) as school forums rather than a particular national-scale page. A similar plaza happened to video/music-share-out localises when several(prenominal) providers shared the popularity. After Yahoo360 came, it ruled the social media world in the country, possibly with the support of Yahoos early dominance in Vietnam internet services. Millions of Vietnamese enjoyed writing about their daily lives and gossiping honor refreshfuls. They gradually created a mass online community and a unique blogging bearing called Yahoo360.It was not a tool specifically designed for Vietnam market, barely the market took it any(prenominal)way, with great passion and en thusiasm. (Nguyen, Ogilvy 360 Digital Influence, 2010)Only people from mar dont k today about Yahoo, verbalise Hoang An, 21, one of countless sports fans of the portal, which has one of the countrys most potent brands. (Russell, Asian Correspondent, 2010).The next turning poi nt happening to the Vietnam social web community was in 2009. Yahoo360 dominated social media in Vietnam however did not work well in other countries. The blogging tool failed to serve global customers, forcing Yahoo global to fill the service. The firm gave warnings about the closure several snips since early 2009 however Yahoo Vietnam has seen a mix of trying to maintain the ope balancen and investment versus tempting to close it down (Nguyen, 2010). The reason was as clear as the brand has achieved such a significant success in the country. Yahoo360 users or in this case a majority of the Vietnam web community were strongly against this decision. Nevertheless, their efforts could not help pr veritable(a)t the closure of the site in 2010. Yahoo Vietnam not long by and by that transmited a local blogging service targeted specifically at Vietnam market called Yahoo360 Plus. However, the replacement has not achieved such extreme success like its original version did. Since then, the market has witnessed the emergence of a number of social media, both domestic and world-wide brands.Facebook in VietnamThe number of Facebook Vietnamese users has reached more than 1.5 million in early 2011 (Social Bakers, 2011). The figure in 2009 was close to 40,000 and impressively doubled in 2010. Facebook estimated a number of 1.9 million Vietnamese users in 2011.The social network has a Vietnamese-language version along with its slope site users thus have a choice of the language they postulate for their own pages. However, language has never been a problem preventing the popularity of social media in cosmopolitan and Facebook especially in Vietnam. English was the only language used in some social media tools however, what really matters is that users can always nominate their own content in Vietnamese or any other languages. Facebook is furthermore an internationalistic social network thus designed to reach international users.Chapter 2 Literature ReviewWhen rese arching the performance of Facebook as a marketing communications tool in Vietnam, I came across a number of concepts and facts which help build a better understanding of the topic. In this chapter, I will then explore these concepts and their relations to the study of marketing communications on Facebook Vietnam. They include the growing roles of social media in general and Facebook especially to marketing communications, the place of Facebook in comparison to its competitors and the internet censorship issue in the country.2.1 selling communication theory to Social Media and FacebookThere are a variety of definitions of the term social media. Social media guru Larry Weber in his book Marketing to the Social Web suggested that The social web is an online place where people with common interest can gather to share thoughts, comments, and opinions. It includes social networks such as MySpace, Gather, and Facebook and branded web destinations like Amazon, Netflix and eBay. In epit ome, it is a young world of unpaid media created by individuals or enterp farms on the web. (Weber, 2009 4) verbalisming at at some other source, Brian Solis and Deirdre Breakenridge (2009 xvii) defined social media as the democratisation of content and the shift in the role people play in the play of reading and disseminating information. In general, definitions slightly vary and all feature social media as new media platforms whose content is created on the web and by internet users.The term marketing communications meanwhile is widely concur to consists of the promotional activities pursued by the firm and includes personal selling, mass selling, (comprising advert and everydayity), public relations and sales promotions (Monye, 2000 11). It is the process of interacting with audiences or customers in a way that promotes a favourable brand image and helps build goodwill. putting social media and marketing communications together, it then results in the concept of a new com munications tool which is based on strengths of social web. Zarrella in The Social Media Marketing Book believes that the best way to define the term is to compare it with marketing on conventional media (including television, newspapers, radio and magazines). The author describes these traditional media as one-way static broadcast technologies while social media with new web technologies have made it easy for anyone to create and, most significantly to distri savee their own content (Zarrella, 2010 2-3). Marketing on the social web therefore does not require huge sums of money to embed their messages provided can make their own interesting content that viewers will flock to (Zarrella, 2010 3).Supporting the melodic theme of this growing power, Larry Weber believes that the social web has transmitted the way we do marketingRather talk at customers, marketers should talk with them. And the social web is the most effective way in the history of the world to do just that on a s tupendous scale. (Weber, 2009 4)Among a number of different social media platforms, social network gargantuan Facebook indeed makes up to the word giant. The reappraisal will focus on the marketing communications role of Facebook, which also seems to be one of the sites most significant social influences.The Facebook Marketing Book has a comprehensive summary of various marketing evasive action Facebook. According to this, mention strengths that make Facebook an effective marketing communications tool lie at its larger audience than old media and huge amount of personal information which has been volunteered by users to authorise the site then therefore advertisers (Zarrella, 2011 3). From big brands to small businesses, anyone is able to use Facebook adverts, applications, and pages to communicate directly with audiences and leverage their brand image.It is suggested that the diversity of Facebook applications, from messaging and depiction share to gaming, is beneficial to n ot only users but also marketers. Marketing people now have more platforms to engage with customers and scat out new effective strategies. For example, a Facebook Profile could make huge part as it represents how people share things with their large and very connected group of social connections. 500 million profiles on Facebook hence become uncommon sources of data for marketers to get use of In fact, this is Facebooks biggest selling point the site actively encourages users to fill their Profile with the type of information marketers are always trying to find all for free. (Zarrella, 2010 33)Facebook Pages, Groups and Events are also believed to be the key to most social media strategies and will more than likely be the telephone exchange point for most of marketers efforts and promotions. The popularity and importance of creating and monitoring Facebook page was emphasised as users nowadays wait at the site much the way we look at the internet 10 years ago and are confuse when they cannot find their favourite store or celebrity (Zarrella, 2010 65). In terms of statistics, each of 500 million users on Facebook is connected to 60 Pages, Groups and Events on average.Overall, Facebook is considered as a highly competitive and fast-moving groove but astonishingly cost effective, which if used properly can be an extension of your brand, fate you present the same personality, tone and visual faces as you would in any other materials (Zarrella, 2011 7).2.2 Marketing Communications on Vietnam Social MediaThe phenomenon of Yahoo360 blog in Vietnam resulted in the emergence of influencers who are called hot bloggers in Vietnam. Their blogs attracted several millions of page views at the time and many of them are journalists. The social media expert in her phrase described these hot bloggers as whom PR departments in various agencies incorporated into clients marketing communications and PR activities (Nguyen, 2010). In general, it could be said that from th e very early day when social media marked its visual aspect in Vietnam, PR and marketing have already been strongly tough in and interpreted advantage of the social web.The social web environment in Vietnam after the age of Yahoo360 has seen a rapid and versatile development, when a number of both local and international companies have united the market. None of them seem to have made a phenomenon like what Yahoo360 did however more social media platforms are acquiring popular. Among those, social networks have especially marked a significant growth in the countryThose who like local social networks became members of Yume, ZingMe, Tamtay, i-pro, Henantrua, Vietspace, etc., while others who like foreign networks conjugated Multiply, WordPress, Yahoo Plus, Twitter, etc. However, none rules the market (Vietnamnet, 2010).The top influential social media sites in Vietnam was recently summarised in the below chart by the Ogilvy 360 Digital Influence team.Figure 3.1 The landscape of V ietnam Social Media 2010 (Ogilvy, 2010)According to the research to a higher place by Ogilvy, social media tools listed in the smaller circle are evaluated as being more influential than those in the larger circle of the same sector. Vietnam overall is considered as a fast-growing country in terms of social web development. There are both local and international names operating in different sectors, ranging from blogging, social networking and music sharing to QA and online trading. In the sector of social networking specifically, Facebook is put behind three local sites in terms of digital influence. In other words, it is competing with local providers to be the top choice of online marketing communications tools.2.3 Facebook Block StoryFacebook is currently not the biggest social network in the country but growing fast in both number of users and influence on audiences. Its growing power has been proved after the blocking. The story started in late 2009 when it was getting diffic ult accessing Facebook in Vietnam, leading to a worry that the governing body would dismiss the social network. There were reasons for such claim because Earlier this year, Vietnams brass tightened restrictions on blogging, banning political discussion and restricting postings to personal matters. Police have arrested several bloggers for writing about politically sensitive subjects (Russell, Asian Correspondent, 2009). The government and state-controlled internet providers did not respond to a request for comment. backstage internet companies meanwhile blame the spotty access on accomplishmentful issues, without offering an estimate for when the problems will be resolved (Ngo, CNET News, 2009).Facebook seemed to face its end in Vietnam at the time when local media started spreading the rumour that the site is going out of service and following the pathway of Yahoo360The Thanh Nien, one of the most popular newspapers in Vietnam, ran an article with the headline Facebook in in temperate illness. It hinted that this is similar to the process of what happened to the now defunct Yahoo360, suggesting maybe its time to look to other social Web sites. (Ngo, CNET News, 2009)The situation upholded sophisticated since there has been no official statement regarding the problem logging in Facebook in Vietnam. The only obvious fact was that Vietnamese users could not access Facebook in their inveterate way. However, not the investigation of whether the government blocked Facebook and why they did so, state of the site after that is more the concern of my study. In relation to this, spherical Voices had a comprehensive and interesting review of the whole issueWhen Vietnam blocked Facebook, everyone was talking about a smaller China. One year after the governments endeavour, Facebook Vietnam tells another story. Not only does Vietnam remain on the list of 10 countries with the hurrying growth of Facebook users. (Chip, Global Voices, 2011)The author explained a simp le reason for the to a higher place fact Because they can. If users in China have to pay for a VPN and go through a painful process to gain access to Facebook and other blocked websites, people in Vietnam just need to change their DNS settings and enjoy a full Internet experience for free.Information gathered from other sources showed an exactly same situation when Vietnamese users found and spread ways to access Facebook as if there had never been a problem logging in the site before.Some tech-savvy Facebook fans have found ways around access problems by readjusting their web browsers to a different configuration. They have been sharing instructions for doing so online. (Russell, Asian Correspondent, 2009)Trung, a 15-year-old high school student, taught me how to change the DNS I figured it out myself, Trung said proudly, I just Googled it. Indeed, after a few Google searches, I found plenty of simple ways to bypass the ISPs DNS settings. (Ngo, CNET News, 2009)The commentator from CNET concluded Blocked web sites are new to Vietnam. However, this seems to be the first time people are out in big numbers looking for ways to bypass. This shows the popularity of Facebook and the desire of young Vietnamese to reach out and stay connected with the rest of the world.2.4 Facebook Vietnam to Marketing CommunicationsFacebook which had been doing relatively well in Vietnam, after the block seemed to catch even more attention. Its popularity immediately convinced marketers and PR people to take the site as a growing powerful marketing communications tool. ZingMe, which is the biggest social network in Vietnam and once considered as more influential by the Ogilvy team, now seems to lag behind Facebook, in the opinion of an industry expertWe have tried some campaigns on ZingMe, but the results werent very good. most(prenominal) of Zing Me users are under 15, and many of them log in ZingMe just to play Nong Trai (a game similar to Facebook Farmville). There are not many a ctivities outside games.Facebook is still the most effective despite its being blocked, both in term of interaction and conversion rate. (Chip, Global Voices, 2011)Fan page which can be created by anyone on Facebook and allows users to become members of a group supporting a particular brand or person has increased significantly in terms of number and popularity. It proves the growing power of Facebook as an online marketing communications tool in the countryThe largest fan page in Vietnam currently has 484,000 likes. For a market of 1.7 million users (and growing), the number essence that this page has reached to almost 30 percent of Vietnamese Facebook users. Imagine this ratio worldwide, we would have a fan page with 100 millions likes. (Chip, Global Voices, 2011)The article on Global Voices emphasised another factor showing the rise of Facebook marketing in Vietnam which is the shift of hot bloggers from Yahoo360 to the social network. Gao, real name as Vu Phuong Thanh, who was once a Vietnamese hot blogger on Yahoo360 is now arguably the most popular Vietnamese on Facebook with more than 90,000 likes on her page. She is also working as the PR four-in-hand for a new boy band in Vietnam. Regarding her media plan for the launch of the band, she shared that Social media, Facebook and YouTube, accounts for 60% of their marketing plan. Facebook is where people get to know about 365. She doesnt want to use ZingMe or other Vietnamese websites. The fan page of the band on Facebook had more than 7,000 members after three weeks.It could be said that the blocking issue has not had significant impacts on the users side since they are still able to access Facebook. The block of Facebook even somehow helped raise public awareness and promote the popularity of the site in Vietnam. Agencies have recognised the growing power of Facebook in marketing communications hence taken actions to develop this new effective tool. The current situation in general looks promising to Facebook Vietnam, yet requires further actions and support100% our customers are international brands. Social media is still new here, local companies dont allocate budget for it. that I think from next year there will be more Vietnamese companies interested in social media. Advertising agencies now understand the efficiency of social media, and they are the ones who advice and allocate budget for brands. said Vo Thanh Cuong, CEO of Click Media, an agency specialised in digital marketing and communications. (Chip, Global Voices, 2011)From the other party which is Facebook itself, the social network has also taken this as a serious issue that needs to be considered and dealt with thoroughlyLast October, Facebook put up a message on its race page that they are looking for someone that has experience in government relations work and navigating government agencies along with an extensive network of contacts in the government and the technology space.The recent visit of Javier Oliva n, Head of International increment of Facebook, to Vietnam suggested that Vietnam will be soon taken care of.They should- said Cuong Vietnam is not a small market at all. With a population of 90 million and Internet penetration rate of 27.5%, Vietnam is definitely not small. (Chip, Global Voices, 2011)SummaryThe statistics and information gathered above all in all shows an overall picture of the emergence and development of Facebook in Vietnam. A review of its marketing communications roles has also been covered through brief abbreviation and case studies. In summary, social media generally and Facebook especially are emerging powerful marketing communications tools. In Vietnam, social media has its own ways of developing and approaching users as well as an increasing power to marketing communications. The use of Facebook marketing is at its early stage but growing rapidly with positive figures and comments from both users and marketers. The censorship issue seems to remain sophi sticated but not affect the growth of Facebook in the country in a short run. Meanwhile, government relations and further support from different parties is the key to a more sustainable development of the social network in Vietnam.The literature review however has shown a colored positive picture of Facebook marketing and communications in general. In position to investigate the issue thoroughly, further research and analysis on both advantages and difficulties of Facebook marketing in Vietnam is required.Chapter 3 MethodologyIn order to study the marketing communications roles of Facebook in Vietnam, I believe that a combining of quantitative and qualitative methods will be more helpful than using a single type. I decided to carry out a keep abreast targeting at a variety of Vietnamese internet users and intensifier interviews with local communications experts. The survey is expect to provide numbers and facts regarding Facebook use of goods and services from the audience side while the interviews aimed to bring an insight of its marketing roles and future development in the opinion of local industry professionals.SurveyI conducted a survey which aimed to approach 80-100 Vietnamese internet users. As survey could be used to not only describe things but also explain them, data gathered from survey is pass judgment to provide public behaviour, population characteristics and also measurements of variables between which relationships can be analysed (Gunter, 2000 24). In this case, the direct of doing survey is to find out who are using Facebook most in Vietnam, how they are interacting with the social network, and how reliable the content is to them. At the same time, it is expected to make comparisons of characteristics between different groups such as Vietnamese spirit in Vietnam and abroad, different genders and ages.Designing, delivering and managing a survey was said by Barrie Gunter as not just asking a group of people a few questions. It requires much planning and a high level of skill in its administration to ensure that valid and usable data are obtained (Gunter, 2000 23).Firstly, questions were constructed using different types depending on the conclusion and nature of research. For example, multiple-choice was used when specific information is needed and could be easily made while opinion-based questions required a rating function. Questions were put in logical order, from general to specific and all easy to understand. Furthermore, the survey length was also taken into consideration the number of ten is believed to be reasonable enough as it takes participants less than five minutes to finish.Furthermore, diverse angles of the research topic Facebook usage in Vietnam were included, from time length, frequency, and means of access to content contribution and opinions on content reliability.Due to the fact that targeted respondents live in different separate of the world and all use the internet, I chose an online survey tool to carry out my quantitative research. Participants who were my circle of friends, relatives and colleagues could start the survey whenever they wanted by clicking the standoff sent via email, Facebook message or Yahoo Messenger. The reason for using different delivery channels is to ensure that the research will approach both Facebook and non-Facebook users. This includes respondents who use other social networks rather than Facebook and who do not use social network at all. This is in attempt to background bias and make comparisons more accurately.I chose my circle of friends and relatives on the internet as my sample because higher rates of replys and honesty could be expected using personal relations. They also represent a random thus typical group of internet users make fullling requirements of including different age groups living both in Vietnam and abroad.In terms of survey layout, the online survey provider was selected quite of sending an attached file via email to ensure professionalism and maximise the response rates. I also added an introduction which is short, realistically worded, non-threatening, serious, neutral and pleasant but firm because one way to increase the response rate in any survey is to prepare a persuasive introduction (Wimmer Dominick, 2000 171). Receivers who fulfil the sampling characteristics and know the sender as well as purpose of this survey are believed to be likely to contribute.Finally, as a function provided by the tool, data was gathered in an easy-to-use format and of import for comparisons and analysis. Reponses are available to be viewed individually and in group so that it is affirmable to compare respondents who belong to different age, gender and location groups. The survey link was available for one month during which reminders and following-up were regularly carried out in order to achieve the targeted response rate.Intensive InterviewsIf the research survey aimed to seek an overview of Vietnames e Facebook users profiles based on quantitative data, the interviews are expected to provide an in-depth paygrade on Facebook marketing in Vietnam. Evaluation on the effectiveness of something is believed to be best undertaken by people who create it. In this case, they are communications and digital marketing professionals whose work is to create efficient marketing tactics on social media. (See Appendix 2 3)Some expert comments on the issue have already been mentioned in the review of literature (Chapter 3), most of which however are relatively general. The intensive interviews were therefore designed and conducted in a way so as to provide specific, detailed and valuable opinions for further analysis. Since the objective is to obtain opinion-based responses, observational methods are not confiscate and intensive interview seems to be the only practical one.Areas of investigation include their opinions on Facebook development in Vietnam and its effectiveness as a marketing comm unications tool. The questions were constructed based on SWOT analysis model in attempt to evaluate strengths, weaknesses, opportunities and threats of Facebook marketing in Vietnam. Especially, examples or real case studies are encouraged to be provided by the interviewees in order to back-up the statements.Interviews were conducted via email due to the fact that the interviewees live abroad and were too busy to agendum a long telephone interview. The lack of interaction and flexibility that this channel may result in was already taken into consideration. The interviews were therefore designed as a mini research paper which the respondent dealt with as an assignment. The positive side is that interviewees tend to take it more thoroughly with enlarge and valuable back-up information than some thoughts that come up at the time she gives the answers face-to-face.The interviewees were given a reasonable length of time ranging from one to three weeks in order to provide the most compr ehensive answers possible. Based on their responses, further questions were given to clarify an issue or develop an idea in more depth and generally increase interaction. All in all, the interviews receiv

Introduction To Baby Dumping Children And Young People Essay

Introduction To plunder Dumping Children And Young hoi polloi EssayBaby dirting is the act of those irresponsible gentlemans gentleman who dump their babies who be younger than 12 months in the man toilet, scraps bin or even the jungle.It has m another(prenominal) a honorable amicable worry in our democracy be crusade the fargon of botch discard cases in our domain lionize change magnitude year by year.Majority of the mint who baffling in handle cast aside cases are teenagers.This follows when teenagers micturate exposed excite onwards marriage ceremony ceremony with bulge go through away both planning,un account rape cases, end up before marriage and as intumesce prostitution.After they they begin un entertained invoke,they regain truly pressure when they think that the foul up might be approach a burden to them where they are non create to take conduct of the frustrate.They are unable to make a correct decision.Immature mind of the teenag ers testament make them to think that the best solution is to throw the mishandle off because they might lead rejection from their parents. Some of the boys might deny their saves because they are distressed that masses arrive at bring out look down on them. on that point are withal legion(predicate) factors that domiciliate lead to sister dispose cases.Liter wholey, nestling cast away shows a bad image to the hostel and it entrust affect our unpolisheds growth where people other countries giveing look down on our country.Investors pass on never dare to invest in a country with a visual modality of social problems like this.It screw to a fault affect the reputation of our country.Teenagers tidy sum easily make mistake without the proper guidance from the correct person.The presidential term,parents and works should h experienced to disturbher to prevent teenagers to dump their babies.2.0 Presentation and synopsis of findings2.1 How despoil toss out af fect the countrys growth2.1.1 The negative views from other countriesThis pick out squeeze out cause a bad image of society and country. People from other countries testament never think of migrating to our country which has so many social tax returns. Our country leave al whizz get negative views from the society and foreign countries. The action shows how uncivilized is our countrys citizen.2.1.2 The number of investors who invest in our country decreases.Baby cast away cases in reality affect the economic growth and our countrys economy might be stagnated when little investor invest in our country when we have a bad image. This will as well affect the foreign investment in our country. People in the country will alike be affected when in that respect is problem with the economic growth of the country. The un commerce rate affixs hence the crime rate will also increase accordingly.2.1.3 The political relation is evanesceing to a greater extent moneyThe Government collect to accommodate the muffs expenses and this will be a burden to the governance in term of money where they will also need to sink money to solve these cases. They will also need to find out the parents of those abandoned babies. When the political science is spending much money on this issue, whatsoever other people who needs financial answer might not get the full financial aid.2.1.4 The increase of the number of crime rate.The number of crime rate increases due to the increase of bollocks dumping cases which is also a bend where that is actu any(prenominal)y an action of the people who tries to kill or killed their babies. Those who form guilty to the case of pander dumping hind end be jailed for 7 eld.2.1.5 Affection to the society normal growthThe action of dumping a baby will be mimicked by people in all in the country when they had unwanted motherhood and they dont have any idea what to do to the baby after giving birth .The society will experience unhea lthy due to this issue which keep increasing year by year.2.1.6 Influencing the nation of the countryThe number of population in the country will become smaller and smaller. The country will suit difficulties in developing and moving forward for remedyments due to the lack of imprinters in various industries and our country will have to hire foreign cropers which will threaten the people in our country.2.2 Steps to prevent baby dumping cases2.2.1 Parents should pay more attending on their childrenParents have to monitor their childrens activities and behavior. They should choose them with some shake upual practice program line and also teach them to differentiate between correct and wrong things to do in any situations. Besides that, they should spend more time communicating with their children to give a better agreement of what their children are actually doing.2.2.2 Restrict the number of pornography websites in our countryPornography is one of the ways which lead to bab y dumping. Teenagers could introduction to pornography in just a a few(prenominal) clicks on the internet. The parties who are involved should ban some of the pornographic websites, so that teenagers will not be able to gate to pornography.2.2.3 Moral behavior by the parentsParents play an weighty role to condition their children somewhat sexual behavior, the way to stay out of sexual relationships and how dangerous is unprotected sex. All these must be explained to the children and they will be able to do things rationally. Parents should teach them the way to prevent maternity and what will happen when the children have light sex.2.2.4. Sex education in railThe condition should provide proper sex education to the students so that they will hit the hay how important is his or her body and relationships. The students have to sleep together more just around sexually transmitted diseases such as human immunodeficiency virus and AIDS and how it affects humans body. The sc hool counselor should always be ready to guide the students and lead them to the correct way.2.2.5 Teenagers should aim self control techniquesTeenagers instantly normally will not able to think rationally because they are not mature enough to make decision. They should chance upon all the techniques of abnegation to prevent them from having unprotected sex or sex before marriage that will cause unwanted pregnancy. They have to control themselves because they have the sound to say NO if someone offered sex. They should attend youth camps and campaigns so they will able think rationally.2.2.6 The government should prink campaigns and talksThe government should organize more campaigns and talks and encourage more students to join to educate them with the companionship of sex education and the effect of baby dumping to themselves, the community and the country to create knowingness among the teenagers virtually baby dumping and big sex.2.2.7 look at out awareness through mas s mediaMass media is also a very important way to prevent baby dumping. This is the best way to educate and communicate with the teenagers. The mass media department bathroom organize some programs for teenager on television or radio about the importance of defend themselves from getting involved in sex by providing them useful info and familiarity. Moreover, they screwing invite psychologist and sex therapists for some special programs on sex education to have more personal discussion and allow the public to call on-air for a call session if they have any reluctance about sex.2.2.8 New rule should be constituteedThe government should form a new rule to restrict the teenagers below 18 long time old to check-in hotel or motel without parents or guardian so that the free sex can be go downd among the teenagers so that they will not able to check in to a hotel to do something that will undo their future. This can also prevent cases like violation to happen.2.3 ConclusionIn co nclusion, the awareness of unprotected sex and sex education showed the significant affair with our countrys baby dumping issues. Teenagers should have a good belowstanding on unprotected sex so they can prevent sex before marriage and unwanted pregnancy. Parents, government and schools should work together to educate the children about the sex education so they will not easily get involved in the unprotected sex at the young age. Teenagers should know how to protect themselves. Actions should be taken by all the parties to prevent teenagers from make a wrong decision. If no one is functional on it this will literally leads to a bad reputation of our country. Government should organize more programs that not plainly open to teenagers but open to the public. After rail all the steps of prevention, hopefully the reduction of baby dumping cases goes effectively.6. testimonialIn purport to cope with this baby dumping cases, government should come out with several policies andp rograms. First of all, the government may incorporate sex education in school course of study as part of aholistic approach to tackle baby dumping cases. This approach is necessitate in indian lodge to provide awareness andbetter recording of procreative system and health at school level. Besides that, the government also canrestructure or add the sylla cumulus in current subject such as Pendidikan Islam or Pendidikan Moral in orderto create awareness and highlighted the consequences of social problems like free sex and baby dumping.The government also should promote Islam as a way of living particularly to the Muslim youth as we can seepresent most of the people who involved in baby dumping were Muslims. Moslem scholars and Ulamamust take this responsibility to explain to the community about Islam. However, it is important for thereligious persons to use suitable method according to target group in performing this task. The governmentalso can work on the Ulama or others re ligious person from other religion to give talk to the teenagers basedon their persuasion especially when there is a program for teenagers as well as when there is a bailiwick campaignto curb with this kind of social problem.Drastic step by the government in categorizing baby dumping as a criminal amounting to murder if itmeets with all the legal specifications is also can be introduced. The government can give another chance tothe guilty parents if their baby is found alive but if the baby is found pulseless, the guilty parents need to bepenalized under this criminal act.3.0 Introduction to data engineering teaching engineering science (IT) can be defined as the technology that is used to store,acquire,organize,communication and info processing.Generally,IT ( selective information technology) has brought a huge improvements to the human in their daily lives.IT makes sprightliness easier where IT dos human by doing things for them faster,precise and efficient.IT contributes a lot to education, health industry, money, careers,leisure and government departments.Every sidereal day there are new inventions and innovations such as estimators,lap gos,digital cameras,music players,.IT helps in the economic growth and accepts of all the countries in the initiation.Examples of info technology include smartphones,televisions,printers,radios,music players and other electronic gadgets.Information engineering science contributes a lot in education.It helps student to do things effectively and reduce the ergodic errors that can be caused by the students.It helps college students in doing research, ascertains and also their assignments.Information Technology also helps human in exchanging informations with each other.Information Technology has become one of the most important things in the world.Hunans nearly cant live without the help of InformationTechnology.How IT(Information Technology) influence me as a college studentCommunicate with proofreaders through social networkingI can easily start a conversation with my lecturer in just a few clicks.Group chats and discussions where we can share our thoughts with all the lecturers and giving ideas in the progress of exacting new topics.It also helps me to get closer with all the lecturers,when I have any problem or question I can easily get to them and discuss with them.This helps me to improve in the progress of my course.We can even make video host to discuss about our assignments so the lecturers can give us a better understanding of some topics.Information technology as an surplus acquaintanceInformation technology became an additional knowledge to us where we can actually make use of them after we graduate from the college in the future. at that place are too many things in information technology for us to learn and all those are mannerlong knowledge that can be used in the world of career and create more employment opportunities.Gained ability to line instructionsThrough compu ter, I gained the ability to follow instructions and problem solving skills.I will learn how to instruct others and also to accept opinions by others and this will help me when I work in a large organization later.This is a very goodway for me to learn and acquit myself.Access to online librariesEbrary(electronic library) is an online digital library which contains ebooks.It offers variety of books from different language which I can easily get access to it and eventually I can read books anytime and anywhere without going all the way to the library.It saves time and also will help us to get information quicker.It can also save papers where I dont need to buy or make off books when I need to read a book,I can easily access to the ebrary in just a few clicks.Multimedia acquirement resourcesThe multimedia learning resources which can explain the phenomena and arouse my interest to learn and do thing rationally.I will be able to learn more from Information Technology that will help me in my studies and I will have more interest in process of learning in the college. intimately lay away and gather informationI can easily collect and gather information that I need for my assignments in the whole progress of my studies.I will have more sources to on finding of materials through internet.On the other hand,I can view intelligence agency and read articles online so that I can perform better personal development and self improvement.Store and protect informationWith the IT inventions,now we will be able to store our documents or file aways into the online webstorage,where we can actually store and backup the information in the system so we will never lost it and in case if any file is missing we still have a hard copy in the system and this system is very secure which can prevent hackers from gaining access to my private information.Gained the ability to work productively and securelyIll have a better experience in time management.I can learn how to work productiv ely and securely when the lecturers give us some work such as the typing some words and where we will need to finish it in a period of time.I can learn more about the way to manage my stuff by doing them absolutely in a given time.Develop Presentation skills.With the use of Microsoft powerpoint,now I learn the ways to present correctly.Next,I can also easily present the information for my assignment to give a better understanding of my assignment.This develops effective demo skills to be used in the future.Presentation is very important in all types of industries in my country.This can also build more confidence in myself so i will be able to present perfectly in the future.Always get up to date information in a short time and get the latest updates.When i do my project,I can easily get the latest update of all the informations I need.I can search everything i want on the internet in order to finish my tasks and or projects.For example,i can read the latest news online,ebooks,journ als and magazines.The access to all these books is very simple and it saves my time on doing my project and this will also train myself to be more responsible in doing things whether for the community or the country.Improve my technical skills and learn teamwork skills.Through Information Technology I can improve my technical skills in computers and electronic devices and I will understand how to run software on the computer that can make my work easier. Besides that, from Information Technology I learn the teamwork skills where I can use it in the future so that I can easily get used to the trend of working with a team of people in an organization .I will become more motivated in doing things.Invention of laptopsThe invention of laptops make my life easier.I can keep all my private documents in the laptop because im the only owner for the laptop so this is more to privacy.Furthermore,the laptop will increase the vulnerability of my data,Laptop is more convenient because it is porta ble and I can bring it everywhere and do my assignment any time when I feel like doing it.ConclusionIT should therefore be a must for every person especially to students,Information Technology contributes a lot to education especially in a college,the students use information technology to do their work so that they will be more efficient.Moreover,it will only help college students to complete their tasks more effective and faster besides of improving productivity.Information Technology continues to develop day by day.The new Information Technology Applications that can help in the progress of cogitationing of the college students.Now,they can actually learn more and save time in doing tasks.Students eventually can get information easily from the internet.Students can learn a lot with Information Technology.A student will become more responsible when they come to the world of career after they graduate.This will create more employment chances to them with the knowledge of computer b y the information technology.Year 04 78 67 83 76 102 79 91 total 576Future Leaders learning on Baby Dumping Issues In MalaysiaNazni Noordin1+, Zaherawati Zakaria2, Mohd Zool Hilmie Mohamed Sawal3, Zaliha Hj Hussin4and Kamarudin Ngah51,2,4Faculty of Administrative Science Policy Studies, Universiti Teknologi MARA, P. O Box 187, 08400Merbok, Kedah. Malaysia3Faculty of Information Management, Universiti Teknologi MARA, P. O Box 187, 08400 Merbok, KedahMalaysia5Centre for Policy Research and International Studies (CenPRIS), Universiti Sains Malaysia (USM), PulauPinangAbstract. The increasing cases of outrageous acts of dumping new-born babies and foetuses in Malaysiarecently alarming the Malaysian to take serious attention in handling this matter. This research was aboutteenagers perception on baby dumping issue. Out of 7,535 populations at four selected schools at the area ofBakar Arang enunciate Assembly under Sungai Petani Parliamentary, Kedah, 400 students were selected asrespon dents. In this study, simple random sampling was used. This research used Descriptive Statistic andPearson correlativity for data analysis purposes. Data were collected from July until October 2010. Threehypotheses were tested and accepted. The result indicates that there were lordly relationship betweenawareness towards consequences of free sex, knowledge on sex education and religious intuitive feeling towards babydumping cases. The significant of this study was awareness creation on consequences of having free sexamong youngsters as well as parents and school administration and also inclusive of religiousbodies/agencies in taking seriously on the impact of this issue towards our social development in global era.Conclusion/Recommendations The recommendations were made to the parties concerned in this issue inorder to find the best solution in hold this problem.Keywords Baby dumping, Teen, Awareness, Sex Education, Religious Belief.1. IntroductionLately, Malaysia is facing a s erious issue regarding on baby dumping which getting more continuing andcause a lot of attention. This social problem appears every day in newspaper and mass media. From theperiod of January until July 2010, public were shocked, appalled, dismayed by the increasing reported casesof abandoned babies, some of whom were found dead. This incident indirectly indicated that something iswrong in our society 12345.What is actually the issue of baby dumping? It is not only just dumping new-born babies but also refersto discarding or leaving alone, for an extended period of time, a child younger than 12 months of age in apublic or private screen background with the intent to dispose of the child. The worse situation of this issue also can beseen when a misfire gives birth in a school bathroom at night then throws the baby into the garbage or in thetoilet bowl, also when a baby flung in the chicken coop, a baby swaddled in newspapers left squalling by afly-infested dustbin, a baby abandone d under the harsh sun drubbing down on a wet rice field, a baby stuffedinto a cabinet drawer, a baby left on the doorsteps of peoples theater with notes or in a mosque. It is soembarrassing, sad and worst scenario that happened in our society.+Corresponding author. Tel. +604- 4562519 fax +604- 4562234E-mail address emailprotected 1372012 International Conference on Economics Marketing and ManagementIPEDR Vol.28 (2012) (2012) IACSIT Press, Singapore Statistics from the Malaysia Welfare Department for this year, from January to April 2010, reported that111 unmarried young girls were pregnant. The figure, however, is just the tip of the iceberg as many cases gounreported and pregnancies terminated. It also reported in New go Times on 23rd July 2010, the body ofa baby girl found in a bag at a bus stop near the Sultan Ismail Hospital, Johor Bahru in the morning. Alsothere a baby found buried. New Straits Times on eighteenth July 2010, reported that a foetus was found buried bythe way side in Jalan 12, Bandar Puteri Puchong, Selangor.Baby dumping is not the solution to a life problem and it could be charged under Section 317 of thePenal mark which carries a maximum jail term of seven long time or fine or both according to the Malaysian law.For the past few years there are many newborn babies have been found, dead or live in the most unlikelyplaces like nonsense dump. For instance, The Malay Mail on 26 July 2011 5 reported that a fetus with theumbilical cord intact was found in a garbage can at Pulau Mutiara wholesale market in Jalan Makloom,Penang. This shows clearly that baby dumping is really serious problem that currently happened in oursociety.2. trouble StatementTable 1.Statistic of baby dumping cases from the Headquarters of Royal Malaysia practice of law (PDRM) By State from2005 until 7 April 2010Cases of Baby Dumping Reported in Each State from 2005 until 7thApril 2010States Number of casesSelangor 105Johor 83Sabah 65Sarawak 34Negeri Sembilan 24Pulau Pinang 22Perak 19Pahang 17Kedah 17Kelantan 10Terengganu 5Melaka 3Kuala Lumpur 2Perlis 1Total 407 base on Table 1, the statistic from the Headquarters of Royal Malaysia Police (PDRM) 6 indicatedthat there were 407 cases of baby dumping, for the past five years starting from 2005 until 7th April 2010.On average, there are 68 cases every year and these cases keep increasing. While in Figure 1.2.1, it showsthat, there are 472 babies found dumped nationwide since 2005 until 16th fearful 2010.In year 2010 alone, it already recorded 65 cases up to 16 August 2010. That is means average 8 cases permonth solely in year 2010 and this figure is not included the cases that not reported. According to federal officialCriminal Investigation Department (CID) Director Commissioner Datuk Seri Bakri Zinin, this year alone(2010), as at 16 August 2010, 65 dumped babies had been. As compared to 42 cases during the comparable periodlast year (2009), there is an increase in these cases 7.Recently, the l ocker also informed that there were 21 recorded cases of students who got pregnant outof wedlock between 2006 and 2010. Then, what about the unreported and unrecorded cases? Public flavorthat the figure more than what we can imagine. After all the shocking incidents prove by the data producedby PDRM and Welfare Department, we found a upstanding base to do this study.3. Methods MaterialA simple random sampling technique was conducted among 400 students (out of total 7535 students)from Form One until Form sise (Upper Six) in subaltern schools at the area of Bakar Arang State Assemblyunder Sungai Petani Parliamentary, Kedah. The schools involved were Sekolah Menengah Kebangsaan 138Ibrahim, Sekolah Menengah Kebangsaan Sungai Pasir, Sekolah Menengah Kebangsaan Khir Johari andSekolah Menengah Kebangsaan Bandar Sungai Petani in Sungai Petani, Kedah.The data was analyzed usingStatistical parcel for the Social Science (SPSS) in getting descriptive statistic and correlation.4. Results Discussion4.1. pen of RespondentsOut of 400 respondents, there were 183 (45.75%) male respondents and 217 (54.25%) femalerespondents. This finding showed the supreme of female respondents in this study. Regarding the age group,the respondents were in the age of 13 years old (18 students or 4.50%), followed by 14 years old (51 studentsor 12.75%), 15 years old (44 students or 11.00%), 16 years old (97 students or 24.25%), 17 years old (94students or 23.50%) and lastly 18 years old and above which is 96 students or 24.00%. The highestrespondents in this study was 16 years old, followed by 18 years old, 17 years old, 14 years old, 15 years oldand the lowest respondents were 13 years old. The race of respondents in this study consist of three majorraces in Malaysia which is Malay, Chinese, and Indian and the balance was other races. From the finding, itcan be conclude that the highest race in this study was Malay, which consist of 242 students (60.5%),followed by Chinese, 75 student s (18.75%), Indian 67students (16.75%) and the lowest was other raceswhich consist 16 students (4.00%).4.2. Result of FindingsH1 There is a significant relationship between awareness towards consequences of free sex and babydumping issue from the secondary school students horizon.Table 2. Awareness on consequences of free sex towards a perspective of baby dumping issueAwareness towards consequences of free sexBaby Dumping Pearson Correlation 0.396**Sig. (2-tailed) 0.000N 400**. Correlation is significant at the 0.01 level (2-tailed).There was a significant relationship between awareness towards consequences of free sex and aperspective of baby dumping issue from the secondary school students perspective whereas P =0.000 and r= 0.396. Significant level is P This means, the awareness towards consequences of free sex has an influence towards perspective of thebaby dumping issue. This finding was also supported by APWLD Annual Report 2010 9.H2 There is a significant relationship betwee n knowledge on sex education and baby dumping issuefrom the secondary school students perspective.Table 3 noesis on sex education towards a perspective of baby dumping issue.Knowledge on sex educationBaby Dumping Pearson Correlation 0.445**Sig. (2-tailed) 0.000N 400**. Correlation is significant at the 0.01 level (2-tailed).There was a significant relationship between knowledge on sex education and perspective of the babydumping issue from the secondary school students perspective whereas P = 0.000 and r = 0.445.Significant level is P This means, the respondents hold that knowledge on sex education is important in order to prevent orreduce the number of baby dumping that happen in Malaysia. Besides that, most of the respondent agreed139that by learning sex education, teenagers will be more matured and responsible to themselves and havingknowledge on sex education is important to prevent free sex among teenagers.H3 There is a significant relationship between religious belief and ba by dumping issue from thesecondary school students perspective.Table 4.Religious belief and a perspective of the baby dumping issue.Religious BeliefBaby Dumping Pearson Correlation 0.386**Sig. (2-tailed) 0.000N 400**. Correlation is significant at the 0.01 level (2-tailed).There was a significant relationship between religious belief and a perspective of baby dumping issuefrom the secondary school students perspective whereas P = 0.000 and r = 0.386. Significant level is P 0.05 (P = 0.000). So, the researcher accepts H3.Religious belief also plays an important role in order to prevent baby dumping that increase from time totime. separate than that, most of respondents also agreed that religious belief need to apply in their daily lifeactivity. This finding was also supported by the Azmi (2010) 1 and Coleman Testa (2007)8.5. ConclusionAs a conclusion, awareness towards consequences of free sex, knowledge on sex education and religious belief showed the significant relationships wi th the baby dumping issues in our country. Most of therespondents agreed that these three variables have a significant impact on baby dumping cases. It isimportant for the teenagers to understand the consequences of free sex so that they can prevent the unwantedpregnancy at the young age. Besides that, the knowledge on sex education is important to ensure theteenagers have a better understanding about their body so that they will not easily involve in free sex whichcan lead to the baby dumping. On top of that, the important of religious belief and practices also play a livelyfunction. Every religion has lay down and taught about the dos and donts, about the sin and reward, and allreligion prohibited the act of free sex. In order to prevent it, the government, schools, parents and teenagersshould take necessary actions to stop this baby dumping issue from becoming worst.6. RecommendationIn order to cope with this baby dumping cases, government should come out with several policies a ndprogrammes. First of all, the government may incorporate sex education in school curriculum as part of aholistic approach to tackle baby dumping cases. This approach is needed in order to provide awareness andbetter understanding of reproductive system and health at school level. Besides

Importance Of Diversity In Our Society Sociology Essay

Importance Of Diversity In Our Society Sociology EssayThis essay get out reflect the richness of conversion in the decree. The definition of change volition be given. Positive and negative aspects of diverseness bequeath be discussed. The issues of miscellany like sexual urge, execute, degree, homogeneity and heterogeneity will too be discussed in this essay. Human beings turn over a basic difference which contrastingiates commonwealth into discordant classes in terms of gender, race, ethnicity, class and so on. These differences cause a the great unwashed of mis meeting, discrimination and prejudice among population of several(predicate) divisions. Diversity, on the former(a) hired hand helps spate to identify these differences, take c be, complaisance and embrace this differences.thitherfore, revolution can be defined as the ability to recognise individual differences and the ability to respect and stimulate these differences without discriminating it.Div ersity consists of two dimensions. These ar the primary winding and tri preciselyary dimensions. This is mostly represented with a wheel that contains the inner and outer wheel. The primary dimensions atomic number 18 six playing argonas which ar considered to be dimensions of diversity.These atomic number 18as are age, race, gender, ethnicity physical abilities and qualities, and versed orientation. All these are represented by the inner wheel. These are comprehend to be the most common and prevailing bearings of divers(prenominal) science of individuals in looking at differences between pot. The outer wheel contains areas that are placed under the secondary dimensions of diversity. These are things or elements that can be changed or acquired. As far as diversity is concerened,it is non exclusively important to study diversity but it also has a major problem when dealing with the topic. According to Fry et al, adept of the problem nation encounter when dealing wi th the topic diversity, is stereotyping.(2004156).Stereotyping is an element of prejudice, which can be say to be placing passel on the basis of one particular area of difference. We must look beyond the obvious elements of difference says stoner et al (2004157) in more or less other to understand each persons individuality. As they say, although the topic of diversity may be studied in discrete sections, mountain do non fit into easy, simplistic categories. They are quite complex (2004157-8).Studying diversity is genuinely important because it helps to understand various issues that causes discrimination. These issues are race, gender, class, homogeneity and heterogeneity. These issues will be discussed individually.Firstly, the issue of homogeneity and heterogeneity. Homogeneity is when a separate of peck have and share similar values, similar ideas, and similar ways of biography and so on. This is called a equivalent union. All homosexual beings beings are same in one way or the other. It does not bet where you perform from or your skin colour. Individuals share some common behaviour no matter how culturally different multitude are. There are different types of homogeneous lodge some of which are ethnically that is the Japanese society, religiously the Arab, culturally the Indians. So many researchers concluded that the most prominent one is ethnically, where hatful have similar culture and complexion and facial features,(Andromida ,n.d).Homogeneity has its advantages such(prenominal) as, homogeneous societies do not have the problem of language barrier, which sometimes causes threats to the unity of the society. Diversity of religious and ethnic conventions can take up a wrong path, thereby causing misunderstanding in the society which may result to conflict. For example, after the incident of the 911, so many Indians, Pakistanis and Arabs were ill-treated in the US, reasons due to the fact that there is lack of religious homogenei ty. In the case of politics, the homogeneous society has more advantage. This is because the government decision devising can be more powerful because the majority people have the same period of time of view. (Andromida , n.d.). But then, it also has disadvantages.The main problem with homogeneous society is as history stated that the homogeneity of a democracy has been endangered and broken many times and it is not possible to hold up the homogeneousness of a society.For instance,during the period of 5300 and 1940 B.C,the Sumerian used to live in present day Iraq, although they were politically,socially and agriculturally more advanced,they suffered in the hands of the Akkadians because they lacked and did not thus far think of developing their military power. possibly, homogeneity encourages people to be unwitting of the development of the rest of the world. The leaders in a homogeneous society do not like accepting changes which leads to the down fall of the unscathed soci ety. Example is Japan, during the time of shogun who believed in the homogeneity of their society, (Andromida , n.d.) .Yet studying homogeneity in diversity is very important. This is because it reminds people about the basic qualities individuals share no mater your race or gender or religion.Perherps,if people are being reminded about homogeineity,the rate of discrimination may reduce and people would start embracing and accepting others differences.While heterogeneity is the exact turnaround of Homogeneity. Heterogeneity is when people are dissimilar, that is, they have different backgrounds, different values, different needs and interest. When people with these features live in the same society, it is called a intricate society. Todays world is becoming more of heterogeneous society. This is because people try to bring other peoples culture and the terminatement of people from one place to another(prenominal) has increased. The advantages of a heterogeneous society is the so ciety have the ability to move together with the rest of the world. Heterogeneous societies understand the differences in individuals more and faster. A heterogeneous society has the tendency to live longer because more countries and societies all over the world are becoming more and more heterogeneous. There are certain disadvantages that hinders heterogeneity, such as language barrier which causes so many problems that can lead to the crashing of that society. People who have different languages and are of different religious background tend to see their own ethnic or religion or language as superior than the others, this may lead to conflict between the different ag companys. The most dominant group in a heterogeneous society may try to squash other groups. Decision nurse will also be leaden or even be a great problem because the leaders themselves are from different backgrounds so they may have different point of views which will make them disagree with each other there by resulting into a great misunderstanding. The issue of heterogeneity is important in diversity because people have to be aware of the differences between individuals in other to encapable them accept others. So that people will bonk and understand that in spite of all the differences, there are also similarities that human beings share.The next issue is the issue of class. Carl Max defined class as an antagonistic relationship that is always relative to another group establish on exploitation and control. Social class is a group of people that have comparable social and economic status. Classification of people establish on what you have, that is economic swell the quantity of your wealth, who you dwell which is the social capital and what you know the cultural capital. Class does not only affect people economically but it also affects people emotionally. Class may be said to be culture.(Class Action , 2004).Class can be changed during a persons lifespan time, that is some people are born and grew into a class but they live as adults in another, while some immigrants change their class from their original country to their new country. This shows that class operates along a put or hierarchy. The stratification of class is based on the upper class, these are the very wealthy and powerful people, The middle class who are the professionals and other high earning workers then the lower class who are classified to be people who only have low income and other resources. Classism is a way of stamp downing people according to their class, wages or income. There are different levels of oppression which are macro which happens due to economic, social, political and cultural institutions.However, as bad as classifying people according to their economic status looks, it has its benefits. These benefits are it gave rise for more fluid structures in the western society, classification of people in a society makes way for others in that society. Exploitation of people is also present. The negative effects of classifying people is that it has been misunderstood which brought about classism. This makes individuals to be oppressed in a society either directly or indirectly. This results to emotional and physical damage. It is considered important to address the issue of class in diversity. This is because when the issues are being addressed, people will be able to understand that social class does not mean classism. And individuals will be able to understand the reasons behind classifying people under social class are not to steal or practice classism.Furthermore, the issue of Race. Race is considered the group of people who share the same physical and biological factors. It can be skin colour facial features, religion, culture and ethnic group.Nturally all human beings are genetically homogeneous. So many people do not view race to be a source of belonging rather, a cause to severalise. This introduces racism which is the thought of one ethnic gro up or race to be superior to others, thereby qualification them to discriminate and oppress people who are not from their own race. It is also an institution that discriminate people against their physical and cultural groups. Race is important because it makes an individual to go with a sense of belonging to a particular group. It makes people know that they are not the only ones who look different or ripe different to the rest of the world. It also has disadvantages which are it creates a way for people to discriminate and oppress individuals who are from certain or different race from their own. It makes some people feel superior to others there by making those individuals fell inferior and less important in the society. The issue of racism should be addressed in diversity in other to make people understand that race does not mean any group is superior or inferior to others. It creates awareness to people that no matter the difference in individuals, humanbeings still share b asic needs as nature requires them to. It will also make them understand that it is wrong to discriminate and feel threatened by other race. It may make individuals to accept people for who they are.Lastly, the issue of gender. These are the socially constructed roles, behaviour, activities and attributes that society considers male and young-bearing(prenominal) to attain. These roles are being fixed by the society while some by nature. This determines what role individuals should play. Gender in some society is determine physically. It is important for people to know their gender roles in other for them to know what the society requires of them to do. It is also important for people to know their gender in other to play the right role so as not confuse their children. This is because in so many cases of single mothers or and fathers, their children upgrade up to play the wrong role in the society. Gender also consists of disadvantages. This is because people misuse certain gende r to oppress. They have the believe that a certain gender is inferior to the other. For instance, the male gender consider the young-bearing(prenominal) gender to be inferior to them there by oppressing them. India is a very good example to cite gender discrimination. In India, the male gender make the female gender to the hard work that they are hypothecate to do. This is because they fell they are inferior to them. This issue gender is of great splendour to be discussed in diversity, to let individuals know that people can bring their own gender roles. And gender does not mean one group is superior to the other. Diversity can be used to correct the how people view gender. Some societies that discriminates the female gander can be corrected through diversity.All the five issues that were discussed above in this essay revolve around diversity. They are issues that the society misunderstand their importance what they stand for thereby making them to discriminate, operess and preju dice people. These issues are important to be discussed in diversity in other to correct the ills in the society.Therefore, diversity is of great importance because it determines the proximo state of the society if it is ignored and not cared for. So many people suffer due to these issues but diversity can stop these sufferings. With diversity, people will learn to accept and understand individuals there by decrease the rate of misunderstanding, conflict.prejudice and discrimination.Conclusively, the definition of diversity was given in the essay the issues of diversity were listed and explained. The positive and negative aspects or effects of these issues was given and explained. And how they are of importance to be addressed in the society. The importance of diversity in the society has also been pointed put and explained in this essay.

The Door Window Lifting Mechanism Engineering Essay

The portal Window Lifting tool Engineering EssayMechatronics is at the heart of this boom come to the fore in fomite design and functionality. Mechatronics engineering unites the principles of mechanical, electrical, electronics and computing to gene deem a simpler, more economical, efficient and reliable system.Applications of Mechatronics in designing products and military operationes is driving advances in automobiles the actual cars and components, as well as the equipment needed to build, diagnose and returns them. Nowadays the mechatronic systems atomic number 18 reliable, accurate and draw a very spicy efficiency especi each(prenominal)y in automobiles with Electronic engine falsifys, Anti-lock braking system and ego parking system.Electronic interpretled IC engines with unwrap starting go and becomer little car systems argon under experiment with the evolution of modern mechatronics. admission window Lifting Mechanismhttp//auto.howstuffworks.com/power-window.ht mIn the admission window lifting appliance a sm any ride is attached to a worm accessory and many other importunityring gears to create a large gear reduction, to dishonor repair and to ease off enough torque to lift the admission window.This mechanism consists of a commodious linkage arm attached to bottom of window. When the motor turns the gear, that engages the teeth of commodious linkage arm to move the window up or dash off depends on motor direction.Animation of window lifting mechanism at work,with cut-in of motor and gear reductionRef Door LockDoor lock mechanism has to be very reliable beca drop it is going to unlock the doors tens of thousands of times over the life of a car.http//static.howstuffworks.com/gif/power-lock-intro.jpgIn the power door lock system, the form authorizationler decides to lock or unlock the door. The clay ac computationantler is nothing provided the computer in a car. It monitors for the localize code entered on the door mounte d touch pad and unlocks the door. It similarly monitors the radio frequency signals, when it receives the correct digital code from the radio sender in the key fob, it provides power to the actuator that locks or unlocks the door.Door lock mechanism is quite simple. It consists of a small electric motor that serves as a gear reduction by turning a series of spur gears. The last gear drives a rack and pinion gear roach that is connected to the actuator rod. The rotational exertion of the motor is converted to linear motion by the rack which is needed to move the lock.achttp//static.howstuffworks.com/gif/power-lock-actuator2.jpgInside the power-door-lock actuatorA centrifugal flip over is connected to the gear and engaged by the motor. When the motor spins the gear, the clutch swings out and locks the small metal gear to the larger plastic gear, allowing the motor to drive the door latch.http//static.howstuffworks.com/gif/power-lock-gears.jpgCentrifugal clutch on the drive gearThe body envisionler in any case monitors a lot of little things like, it ensures the interior lights baulk on until the car is started, it beeps out ifthe headlights are left on and similarly when the keys are left in the ignition condition.In advanced mechatronics, the switches are connected to one of the many electronic modules in the car. Some cars have one in the number one woods door electronic module, as well as in the body controller. If the driver presses his window switch, the door module closes a relay that provides power to the window motor. If the driver presses the switch to adjust the passenger-side window, the drivers door module sends a big money of data onto the communication bus of the car. This packet tells the body controller to energize one of the passenger-side window motor.Wind defense wipersIn windshield wiper mechanism a worm gear is utilize on the output of a small electric motor since a lot of force is required to accelerate the wiper blades rear an d forth quickly.An electronic circuit inside the motor/gear throng senses when the wipers are in their down position. The circuit carry ons power to the wipers until they are put at the bottom of the windshield.The new type of wiper system introduced to control the wipes automatically called the Rain demodulator system. This system uses the optical sensors to describe the moisture. The sensor projects infrared light into the windshield at a 45-degree angle. If the glass is dry, just about of this light is reflected back into the sensor by the front of the windshield. If the glass is wet, the less light makes it back into the sensor.The electronics and software in the sensor turn on the wipers when the amount of light reflected onto the sensor decreases to a preset level. The system adjusts the urge on as often as necessary to match with the rate of moisture accumulation.Anti-Lock Brakes Systemhttp//static.howstuffworks.com/gif/anti-lock-brake1.jpgAnti lock braking system ar e used to keep the wheels from skidding season slow down and it benefits in two slipway able to stop dissoluteerand also able to steer while it stops.The controller monitors the speed sensors and looking for decelerations in the wheel that are out of the ordinary. It volition experience a rapid deceleration right in the first place wheel locks up.The ABS controller knows such a rapid decelerations is not viable so it reduces the pressure to that brake until it sees an acceleration, then it increases the pressure until it sees the deceleration again. This process is done very fast before the tyre plenty rattling change speed. The result is that the tire slows down at the same rate as the car giving the system maximum braking power.Engine reign over Unitcomputer from a ford rangerThe engine control unit (ECU) is the most powerful computer on most cars. The ECU uses closed-loop control, a control scheme that monitors all the outputs of a system and it controls the inputs to a system, to reduce the emissions and increases the fuel economy of the engine.Fig Elements of Engine control UnitECU gathering the data from sevarl different sensors like speed, temperature, crank shaft position and oxygen in exhaust etc. With this data, it performs millions of calculations in each second, including looking up values in tables, calculating the results of long equations to decide on the trounce spark timing and determining how long the fuel injection is open. The ECU does all of this to ensure the lowest emissions and best mileage.A modern ECU might discontinue a 32-bit, 40-MHz processor, 16 (MB) of memory in an ECU. realizeling the Cruise Control SystemThe cruise control system controls the speed by adjusting the resile position an electronic actuator. The throttle valve controls the power and speed of the engine by limiting air/fuel to the engine.The brain of a cruise control system is a small computer. It connects to the throttle control, as well as several sen sors.http//static.howstuffworks.com/gif/cruise-control-diagram.gifA cruise control system accelerates the very fast to the desired speed without overshooting, and then maintains that speed with little deviation at independent of car weight, or how steep the hill you drive up. autocratic the speed of a car is a classic application of control system theory. The cruise control system controls the speed of the car by adjusting the throttle position, by feedback signal from speed and throttle position sensor. to a fault it needs to monitor the controls so it can tell what the desired speed is and when to disengage.Adaptive Cruise ControlAdaptive cruise control can automatically control the car speed to maintain a true(p) following distance. This technique uses forward-looking radar, installed behind the grill of a vehicle, to detect the speed and distance of the vehicle ahead of it.Adaptive cruise control is same as to conventional cruise control in that it maintains the vehicles pre-s et speed, but also it need adjust speed in order to maintain a proper distance between vehicles in the same lane. This is achieved with a radar headway sensor, digital signal processor and longitudinal controller. If the lead vehicle slows down, or if another object is detected, the system sends a signal to the engine or braking system to decelerate. Then, when the road is clear, the system will re-accelerate the vehicle back to the set speed.Self-parking CarsSome cars have put in rear view cameras, sensors and even computer generated 360-degree views of the car, people still wish to scrape, ding and dent their way into parking spaces.Self-parking carThe system uses sensors all around the car to guide it into a parallel parking space. The driver has to find a parking space, position the car next to it, and use the in-cabin navigation screen to tell the car where it should go. automatize Guided fomite SystemsFROG ( Free Ranging On Grid) technology is used in Automated Guided Vehicl e Systems, which are driverless cars.FROGFROG vehicles are furnished with a computer that contains a map of the area in which the vehicle operates. The vehicle starts from a known location and uses the map to determine the street to its destination. It counts wheel revolutions to figure out how far it has travelled (sort of how you might count steps to figure out how far youve walked). To check itself, the vehicle also uses various calibration points (electronic landmarks for the vehicle) in the area it works.Throttle Position demodulatorThrottle ValveVacuum ActuatorCruise Control ComputerVehicle revive signalBrake Pedal SwitchSteering Wheel Controls peck Pedal Switchhttp//static.howstuffworks.com/gif/cruise-control-diagram.gif

Edgar Allan Poe Biography

Edgar Allan Poe BiographyEdgar Allan Poe was an important writer of the 19th Century. His chimerical storytelling led to literary innovations and earned him the nickname Father of the Detective Story (Bio.com). His unmindful story, The Murders in the Rue Morgue is the first example of detective fiction. His literary productions were often gamy and scary. He was an archeozoic writer of the horror story. Poe had a rough childhood, depression and dark moods as an adult, and a bad early death. Poes life and create verballys can be compared to the upstart writer of horror, Stephen King. there are things that are alike astir(predicate) the two authors and things that are different.Poe was natural on January 19, 1809 in Boston, Massachusetts. He never knew his parents, who were actors. His father, David Poe Jr., left the family and died in slightly 1810 or 1811. His mother, Elizabeth Arnold Poe, died of tuberculosis at the age of twenty four in 191. Poe was three at the time, and her death may have warped Poe for the comfort of his life. He always remembered more or less unconsciously-his mother egest blood and being carried away from him forever by sinister hands dressed in black (Asselineau 409). She had 3 three children, and Edgar was separated from his sidekick and sis. His brother, William, died young, and Rosalie lost her mind. Edgar was taken in alone not adopted by John and Frances Valentine Allan. Edgar was close to Frances, but not to John. John was a wellspring-disposed tobacco merchant in capital of Virginia Virginia, and wanted Edgar to join him as a clerk in his business. Frances was probably responsible for taking Poe in. He was a redeeming(prenominal) poet by the time he was thirteen, but his passkey and John discouraged his poetry. close totimes they were nice to him and sometimes not. The family moved to England in 1815 where Poe attended a classical academy until 1820. Then they came cover to Richmond where Poe attended the s chool of Joseph H. Clarke and wrote several(prenominal) poems in honor of local schoolgirls.Edgar was in come and secretly engaged to Elmira Royster when he went to the University of Virginia 1826. The engagement fell through. Edgar did well and make good grades, but John did not give him much spending cash so he got components of gambling debts. Some scholars think that Poe drank heavily during that time, but others say that even small amounts of alcoholic beverage had a bad effect on him. John refused to pay the debts, so in 1927 Poe joined the army. He came back two years after when he learned that Frances Allen was dying of tuberculosis, but she died before he came home. In 1930 Allan got him into WestPoint, but he was expelled for poor handling of his duties, so in 1831 so Allan disowned him. Historians alike know that John Allan had gotten married again without telling him, so they fought. Some people think that Edgar got expelled on purpose to get back at John. When John died, he didnt leave any money to Edgar, but he did leave money to an illegitimate child Edgar had never met. During this time, Poe wrote several volumes of poetry including Tamerlane and Other Poems (1827), and Poems (1831).Historians do not know much else about his life during this time, but in 1832 he was working in Baltimore writing slight stories. By 1833 he was living with his fathers widowed and poverty-stricken sister Mrs. Clemm in Baltimore and won a $50 prize for the story MS Found in a Bottle in a short story contest in The Baltimore Saturday Vister. He also started working on a play, Politician, which he never finished. He began working for the Southern literary Messenger of Richmond and by 1835 was its editor. For most of the rest of his life he worked for various magazines but was usually fired because of his strange behavior made worse by alcoholism. He wrote many poems, stories, and articles which got him a little money and lots of criticism. They also made him wel l-known. His poems always had an easy, unforgettable rhythm, and his stories were always eldritch and concerned with death.He tranquillize lived most of the time with Mrs. Clemm, and married his 13-year-old cousin-german Virginia Clemm in 1836 who was his literary inspiration as well as his love interest (Biography.com). She was pale and fragile, like many of Poes characters. He was real disposed to her, but in 1842 she broke a blood vessel time singing. She recovered somewhat, but died in 1847 of tuberculosis. Her death caused him to ruin his life. Some historians study that his alcoholism got worse and he took a lot of medicates. Others believe that he became ill and because of a brain lesion in his youth, had manic and depressive moods. He also began to give attention to other women and became engaged again to Elmira Royster Shelton who was now a widow. He continued to write and publish many stories and poems throughout this time.Historians do not know exactly what he did for the know of his life, and his final geezerhood remain somewhat of a mystery (Biography.com). He continued to be very distraught over Virginias death. On September 28, 1849 he attended a birthday party in Baltimore, drank wine, and went on a swallow spree. He was found ill in a Baltimore gutter on October 3, 1849. He was taken to Washington College Hospital where he died on October 7. His last words were Lord help my poor soul (Biography.com). He was hide in what is now Westminster Churchyard on October 8, 1849, and a monument was create to him later. Mrs. Clemm and her daughter are buried next to him.Edgar Allen Poes stories often have dark themes of death, lost love, or dying. His characters are often alcoholics or have drug addictions. They are not happy stories and his characters sometimes seem insane.A modern person who is like Edgar Allan Poe is the horror writer Stephen King. Both authors had a wakeless early life and were abandoned by their fathers when they were ve ry young. They were two good students in elementary school and started writing when they were young. Both moved just about a lot as children and were outsiders in high school. In college both of these writers started drinking. Also, both of them worked hard to make it where they got. Poe worked so hard that when he was 16, he swam 7 miles crossways the James River to prove himself, emulating Lord Byrons swimming across the Hellespont, as a physical expression of his determination to make a name for himself, to be a great writer (Hoffman 323). Both of the authors wrote about characters that had drug and alcohol problems. Stephen King has also written a lot of stories and is an important writer. Unlike Poe, Stephen King has had a long and successful career, is very famous and has made a lot of money. He is about sixty-five years old and he is still writing.Edgar Allan Poe wrote many stories, poems, and other things. He was a very important writer of the 19th century and is still re cognized as one of Americas most influential writers. Even though he wrote almost 200 years ago, his stories and poems still, shock, surprise, and move modern readers (Biography.com). tho he never made very much money, was mostly unrecognised during his life time and died young. He will always be remembered for his interest and gruesome works.BibliographyAsselineau, Roger. Edgar Allan Poe. American Writers Volume 3. Ed. Leonard Unger. stark naked York Scribner, 1974.Hoffman, Daniel. Edgar Allan Poe. World Poets Volume 2. Ed. Ron Padgett. New YorkScribner, 2000. 323-331. Print.Perkins, George, Barbara Perkins, and Phillip Leininger, eds. Poe, Edgar Allen. Benets Readers Encyclopedia of American Literature. New York Harper and Row, 1991.853-6. Print.Unger, Leonard. American Writers A entreaty of Literary Biographies. New York Scribner, 1974. 409-432. Print.

Mortar Exam 0341 Essay -- essays research papers

0341 NCO Exam1What atomic number 18 the Marine Corps leadership traits?Judgment, Justice, Decisiveness, Integrity, Discip draw in, Tact, Initiative, Enthusiasm, Bearing, Unselfishness, Courage, Knowledge, Loyalty, selection2What is the purpose of an NCO?To train and supervise subordinate Marines 3What is the uttermost hard-hitting range of the M249 SAW?1,000 m4What is the sustained say of net of the M249?85 rounds per minute5What determines a hot lay for the M249?200 rounds in 2 minutes6What is the maximum effective range of the M203 grenade launcher?Area hindquarters 350 m Point Target 150 m7What are the characteristics of the M252 81mm mortar?smooth-bore, muzzle-loaded, high-angle-of-fire weapon, consisting of a cannon, mount, baseplate, and tidy sum social unit.8What is the nomenclature of the M252 81mm mortar components?M253 mortar cannon, M177 mortar mount, M3A1 baseplate, M64A1 mickle unit9What are the weights of each of these components?cannon--35 lbs, bipod--27 lb s, baseplate--29 lbs, muss--2.5 lbs10How umpteen mils of elevation does the sight have?about 800 mils or 0800-1600 mils11How many mils of traverse does the sight have?6400 mils12One turn on the traverse handwheel equals how many mils?10 mils13What does boresighting do to the weapon system?removes the error amid the barrel and sight to produce more accurate fire14What does reciprocally laying the mortars in a section do?it puts each mortar on the same azimuth of fire15What are the two methods to reciprocally lay a mortar? ... ...ound do you hire for screening, incendiary action, & signaling?Smoke58White phosphorous is stored with the primer end in what direction?Up59What is the purpose of camouflage?To provide you with cover and concealment60What is Angle T?When in that location is more than 500 mils difference between the gun target line and the observer target line.Practical ApplicationAdjust indirect fireLay a mortar with a lensatic compassTranslate a fire commandComp ute firing data with a plotting visiting cardPass a gunners exam

Isabel Allende?s ?Two Words :: essays research papers

Loss and Survival in Isabel Allendes 2 WordsBecause Belisa Crepusculario had such a difficult childhood in which she undergo so much loss in her life, she is forced to become a stronger mortal both mentally and physically to survive such destroy circumstances. It will ultimately be this strong sense of survival that she develops by means of these experiences of great loss, which will guide her through the survival of life large(p) situations. Belisa had a rough childhood. She was born into a family that was very poor. On elapse of dealing with poverty, Belisa also had to deal with living in a stupefy that wasnt suited very well for inhabitants. This quote explains her childhood preferably well.Belisa Crepusculario had been born into a family so poor they did non even perplex names to give their children. She came into the world and grew up in an inhospitable drop where some years the rains became avalanches of water that bore everything away before them and others when n ot a drop fell from the sky and the sun swelled to run across the horizon and the world became a desert. Until she was twelve, Belisa had no occupation or faithfulness other than having withstood hunger and the exhaustion of centuries (10). I retrieve that this quote sets up the rest of the story about Belisa because it portrays her as some wholeness who endured many hardships as a infantile child and those are what helped her become a stronger person for those hardships. Belisa also had to endure great loss of family members as a young child. She was the only child out of her five siblings to survive a fearful drought that swept through the area where she lived, that claimed her four siblings. This quote explains those circumstances. During one interminable drought, it fell to her to bury four younger brothers and sisters when she realized that her give up was next, she decided to set out across the plains in the direction of the sea, in hopes that she might trick death along the way (10). I believe that her strong will to survive is what made her leave home, because she did not essential to just whither away into death like the rest of her family had done. She wants to live and that was preferably evident.While Belisa is making her way toward the sea, she encounters others who are doing likewise, to avoid the great drought.

Yamaha motors :: essays research papers

Introduction Ever since its founding as a motorcycle manufacturer on July 1, 1955, Yamaha Motor Company has worked to arm products which stand among the very best in the world through its unending pursuit of quality and at the same time, through these products, it has sought to add to the quality of life of people all over the world. Following on the success of our motorcycles, Yamaha began manufacturing powerboats and outboard motors in 1960. Since then, we have used our engine and FRP engineering as a base to actively expand and diversify our areas of transaction. at once our fields of influence extend from the land to the sea and even into the skies as our business divisions have grown beyond our Motorcycles operations to include naval operations, Power Product operations, Automotive Engine operations, Intelligent Machinery operations, Sky operations and our PAS operations.corporate missionWe create kando Kando is a Japanese word for the coincident feelings of deep satisfac tion and intense excitement that we experience when we encounter something of majestic value. At Yamaha Motor, we believe that Kando can be generated by products and serve that scourge customers expectations.We strive to achieve our corporate mission by adhering to three principlesWe mustiness remain keenly aware of customers evolving needs to provide them quality products and services of exceptional value that surpass their expectations.We can and will earn a fair profit by putting forth a maestro effort to satisfy our customers.Our corporate environment should be staffed with autonomous, empowered employees.In cultivating our employees creativity and abilities, we will establish an equitable system of evaluation and rewards.As a good corporate citizen, we act from a worldwide eyeshot and in accordance with global standards.We will work locally to break away the social environment, and think globally in helping preserve the pictorial environment.1. Management Policy for 200 4There is some sense of anticipation that the Japanese economy will recover in 2004, reflecting the bottoming out of stock prices. However, business conditions remain unpredictable for Yamaha Motor, resulting from such factors as uncertainty in the U.S. economy, due(p) mainly to the situation in Iraq and the appreciating yen against the U.S. dollar.In 2004, we plan to rush the reforms spelled out in our medium-term management plan. By implementing global strategies and establishing a utile construction, we will swiftly build a robust corporate structure capable of withstanding exchange rate fluctuations even if the yen continues to become stronger.