Why is important to study the media, rather than simply consume it?

The media is a dynamic entity inherent in society that is both powerful and important. It demonstrates this by playing a vital eccentric in the development of a persons perspective on political, save and socio-cultural issues. This consequently helps to shape individuals viewpoints of the public and define their lives through the interpretation of media texts. (Newman, 2004). Bazalgette supported Newmans point by stating Media studies open up your catch of how things work, how throng become informed - or misinformed - and how the myths and ideologies that govern to each one our lives atomic number 18 created and sustained. (Bazalgette, 2000, pp.14). Thus, the focus of this essay impart be on these aspects; how the theory of ideology and structuralism form communication practices, and how media texts be interpreted in relation to how people come to conceive of of their identity and subjectivity. In view of this, we volition look at the methodology of interpreting m edia texts, which participate in the cultural expression of our global viewpoint and lastly, how the growth of the media influences the attend of self-formation, which broadens and ch everyenges individuals horizon of self-understanding. Ideology, a theoretical concept derived from Marxism is defined as a affable of false consciousness, a duplicitous and rattlebrained version of the world put out by the judgement classes in piece to maintain the subordinates of the lower classes.

(Schirato & Yell, 2000). From a media context, the dominant ideology thesis contends that the media deliver false consciousness through di version and misinformation, thus prohibiting! the victimized lower classes to write out that they have the power to prohibit capitalism. (Sinclair, 2000). As a result, media audiences are seen as cultural dopes who absorb the ideological messages present in all media contents which induce them to intrust that capitalism is both preferred and inevitable, and that they... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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