Feature Film Marketing Campaign

marketing campaign proposal a FEATURE picture fence STREET 2 funds never sleeps executive Summary Twentieth hundred Fox seeks to gain on the success of fence in bridle-path with a convey denouement IMC Goal maximize marketing efforts for jetty Street: cash neer Sleeps in order to hit projected tax revenue estimates ring STREET 2 bills never sleeps Situation abbreviation economic recession U.S. video Production Expected 2010 tax income $35,059 million INDUSTRY/MARKET SIZE scientific CHANGES digital tech = cheaper production HD format theatrical releases spic-and-span forms of media use decline in private investment funds for take on to production INDUSTRY TRENDS LEGAL/REGULATORY ISSUES 1. MPAA ratings 2. copyright laws surround STREET 2 money never sleeps Competitionr e s market sha 13.8% 5% 6.8% 15.

1% WALL STREET 2 28% 15% money never sleeps 20th century Fox: SWOT Strengths Vertically integrated business overriding impostor in the entertainment market Weaknesses Ownership disputes in p arnt company Opportunities accession in US ad spending Digital broadcast Threats unrelenting competition piracy WALL STREET 2 money never sleeps Wall Street: Money Never Sleeps S t re n g t h s fans of the pilot program sense of the GORDON GEKKO character the strength (awareness and currency) of the cast (Michael Douglas, Shia LeBeouf, Charlie Sheen, Josh Brolin, Susan Sarandon, Carey Mulligan) & handler (Oliver Stone) topical nature of the movie FORECASTED SA LES FIGURES Est. Opening weekend: $6.5MM Est! . Avg Weekly tax income Wk 1-4: $8MM Est. Total Gross: $60MM money never sleeps WALL STREET 2  hind end customer older crowd (who saying and loved the 1st movie) tendency younger crowd (who saw the first film more than recently and/or are fans of Shia LaBeouf) WALL STREET 2 money never sleeps Platinum: Tom Madson work off @ Harvard Club in Midtown 37 years old, Wall St. stock...If you exigency to get a full essay, order it on our website: OrderCustomPaper.com

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