Measurement scales

Marketing ResearchUniversity of Phoenix?IntroductionA poorly designed questionnaire whitethorn non take in the results the firm or organization is feeling for. There atomic number 18 four categories in which numbers atomic number 18 generally grouped. In increasing order of sophistication, they atomic number 18 (1) nominal numbers, (2) ordinal numbers, (3) intervally scaley numbers, and (4) ratio-scaled numbers. This paper will examine each briefly and how they stinkpot be used effectively in the design of a survey questionnaire. qualitative DataData that shtup be categorized into unmatched of several non-numerical categories is qualitative. You argon recording some quality that the culture possesses. Care needs to be taken to avoid date numbers to the categories then computing with them. This flake of training is any nominal or ordinal. NominalThe number we assign to some object, idea, or behavior is entirely arbitrary, although in some cases a customs whit ethorn establish the rules of assignment. If measurements are assigned arbitrary numbers, they are called nominal numbers, and their sole purpose in the analysis is to articulate an item possessing one characteristic from an item possessing a straightforward characteristic. Nominal data is a typecast of categorical data in which objects do not have a subjective, material order. You loafer aim but not order or measure nominal data. Only calculations based on the frequencies of occurrent are valid.

Nominal scales have no numeric properties. Qualitative information is obtained from a nominal scale. This me ans objects are classified advertizing by n! ame only. Counting is the only operation that can be performed on a nominal scale. Examples of nominal questions that may be used are: state of residence; sex; or hair color: blonde, brown, red, black. OrdinalOrdinal data is a type of categorical data in which objects have a ingrained and meaningful order but no magnitude. You can cypher and order, but not measure, ordinal data. Calculations... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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