'Body Shop Proposal\r'

'Proposal Outline (4%) bid description:____________________________________________ This proposal aims to produce a 4-as campaign in Seventeen to promote The dead dead consistence graze tubful & form products to listenings aged 15 †19. P1: Proposition (2 paras) I. The organic structure ca-ca is currently deficient in ad directed towards teenagers even though gross sales would be greatly boosted if they can manage to court to them. A. This is because they choose to focus on derriereing functional adults which is leaned towards a come on image and does non appeals to teens. B.They ordain escape the potential to increase their sales volume if this continues. II. in that location are three main possible ascendants that we would worry to propose. A. Firstly, â€Å" ignore” give be emphasising on the bullnecked yet feminine aspects of the product. B. Secondly, â€Å" cosmos” will plant attention on the environmentally-friendly nature of the p roducts C. And lastly, the â€Å"Air” topic showcases the comfort aim of the products. D. This is a proposal for an advertisement spread in Seventeen interchange The form Shop Bath & be products. ? in that respect is a choice of three estimations for the campaign, â€Å" liberation”, â€Å" mankind”, and â€Å"Water”.The recommended products for the 4-ad campaign are to be lavatory & shower gel, body exercise setion, body butter, and body scrub. P2: Potential (3 paras) I. The torso Shop is currently wanting of advertisement directed to teenagers. A. For a cosmetics retail company, The Body Shop noticeably lacks of photographs of influences with beautiful hair and utter(a) skin, which would attract attention of teenagers. B. Currently, The Body Shop is piting working adults and the advertisement that they made is leaned more towards a mature image. This image does not appeal to teenagers. II.The Body Shop does not appeal to teenagers a nd in doing so, it loses a spacious number of potential customers. A. Teenagers are not attracted to The Body Shop because of a lack of celebrity representation. B. With the lack of advertisement, targeted listening will not be go on to trial purchase, check off switch and develop scratch loyalty towards The Body Shop. III. Sales would be greatly boosted if The Body Shop were fitting to appeal to teenagers. A. The Body Shop will be sufficient to exploit it’s profits because Singaporeans teenagers aged 15-19 are precise willing to spend m maveny on body products.B. Products such as body products could easily tolerate the consumer to develop brand loyalty towards the brand because they would save develop a habit for development our brand’s product. This results in repeated purchases and promotes sales in long term. P3: Possibilities (3 paras) I. The first theme, â€Å"Fire” theme will emphasize the strong yet feminine aspects of the product. A. â€Å" Fire” will pitch the products in a hot yet elegant way, appealing to girls who want to be seen as confident and independent women. B.For utilisation, in the Body butter advertisement, we can feature a illustration clad in only lingerie and amply heels and applying body butter on her body. This would offer that one would feel confident with their body after using our products. The main colour of this advertisement will be red, black and white to give off a Parisian feel, which represents elegance, yet at the same magazine emphasizes on the fiery and bold aspects of the theme. II. The second theme, â€Å" dry land” will focus attention on the environmentally friendly nature of the products.A. Products would come across as environmental and relaxing chthonian the â€Å"Earth” theme and would appeal to twain males and females because it makes them feel comfortable. B. The advertisement for bathtub & shower gel portray a model unwinding in a bathtub teemi ng of soapy water, implying that she had just used the product and suggest that one would feel relaxed after using the product. The emphasise of this advertisement could be a natural lay filled with trees and plants to emphasize on the nature aspects of the theme. III.The tercet theme, the â€Å"Air” theme, will showcase the comfort aim of the products. A. Under the â€Å"Air” theme, products would be pitch as simple yet lasting comfort, appealing to both genders because of the theme’s purity and freshness. B. One example of a body lotion advertisement under the â€Å"Air” theme is to do a canvas and contrast of a model who applied the body lotion in the morning and the same model looking energetic and fresh at wickedness to represent the lasting effects and the comfort level can be seen through the model’s cheerful appearance.The advertisement would be in delicate colours to emphasize on the theme’s purity. P4: Proposal (3 paras) I. W e have decided to go with the â€Å"Earth” theme because it highlights the key feature of our product and will be effective in attracting our target audience’s interest. A. The Body Shop unique selling point is being environmentally friendly and it is withal what the audience associate The Body Shop with. By going along with this theme, audience are able to identify The Body Shop because our concept will be consistent.B. B. Our target audience have a very hectic lifestyle and by picture a product, which comes across as relaxing to them is a very feasible idea because it is what the target audience need and that is also what they are looking for. This will thus increase sales of the products. II. We have spurned the â€Å"Fire” theme because it doesn’t specifically appeals to our target audiences. A. The â€Å"Fire” theme might seem over-mature to our target audiences and they would not want to be associated with such image. B.The â€Å"Fireâ₠¬Â theme might also be malapropos and clashes with The Body Shop image because The Body Shop has always emphasize that beauty can be achieve even without baring a lot of skin. II. We have also rejected the â€Å"Air” theme because it’s concept is very common in Body products. A. The concept of comfort in a body product is not unique and thus, would not be effective in attracting the targeted audience as it doesn’t stand out. B. Audiences are easily able to find cheaper alternatives with the same benefits. *Total number of paras: 11 (do not create any more paragraphs… it’s 11, no more, no fewer)\r\n'