Yamaha motors :: essays research papers

Introduction Ever since its founding as a motorcycle manufacturer on July 1, 1955, Yamaha Motor Company has worked to arm products which stand among the very best in the world through its unending pursuit of quality and at the same time, through these products, it has sought to add to the quality of life of people all over the world. Following on the success of our motorcycles, Yamaha began manufacturing powerboats and outboard motors in 1960. Since then, we have used our engine and FRP engineering as a base to actively expand and diversify our areas of transaction. at once our fields of influence extend from the land to the sea and even into the skies as our business divisions have grown beyond our Motorcycles operations to include naval operations, Power Product operations, Automotive Engine operations, Intelligent Machinery operations, Sky operations and our PAS operations.corporate missionWe create kando Kando is a Japanese word for the coincident feelings of deep satisfac tion and intense excitement that we experience when we encounter something of majestic value. At Yamaha Motor, we believe that Kando can be generated by products and serve that scourge customers expectations.We strive to achieve our corporate mission by adhering to three principlesWe mustiness remain keenly aware of customers evolving needs to provide them quality products and services of exceptional value that surpass their expectations.We can and will earn a fair profit by putting forth a maestro effort to satisfy our customers.Our corporate environment should be staffed with autonomous, empowered employees.In cultivating our employees creativity and abilities, we will establish an equitable system of evaluation and rewards.As a good corporate citizen, we act from a worldwide eyeshot and in accordance with global standards.We will work locally to break away the social environment, and think globally in helping preserve the pictorial environment.1. Management Policy for 200 4There is some sense of anticipation that the Japanese economy will recover in 2004, reflecting the bottoming out of stock prices. However, business conditions remain unpredictable for Yamaha Motor, resulting from such factors as uncertainty in the U.S. economy, due(p) mainly to the situation in Iraq and the appreciating yen against the U.S. dollar.In 2004, we plan to rush the reforms spelled out in our medium-term management plan. By implementing global strategies and establishing a utile construction, we will swiftly build a robust corporate structure capable of withstanding exchange rate fluctuations even if the yen continues to become stronger.